Original report from Phnom Penh
21 September 2009
Advertisements for every mobile phone network in Cambodia can be seen in newspapers, on television, on the street and in supermarkets. Companies are reducing prices, giving away air time and, in some cases, giving away phones.
Nine companies in fact are fighting for customers in the most competitive environment in a decade.
Gary Foo, chief of marketing manager of Hello, which is owned by Malaysia’s Axiata Group, said his company was facing its toughest competition since it arrived in 1997.]
“It is one of the most competitive markets in the world, actually, just because of the fact that there are too many players in the market,” he said. That has led led to a slowdown in new subscribers, he said.
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