VietNamNet/TBKTVN
VietNamNet Bridge – Vietnam-made products have become the second-most favoured products in the neighbouring market of Cambodia, just after Thai goods, a survey has found. However, Vietnam could be dislodged from the second position if it does not come up with suitable business strategies for the market.
Second to one
The survey of Cambodian retailers and Vietnam-, Thailand- and China-made goods in the Cambodian market, conducted by BSA and Truong Doan Market Survey Company in August 2009 in Phnom Penh and Battambong, showed that Vietnam-made goods are popular in the country.
There are two main factors that are responsible for this: they are cheaper than Thai products and have acceptable quality.
The programme on introducing high-quality Vietnamese products in Cambodia, which has been in existence for eight years, has also made a considerable contribution to the popularising of Vietnamese goods in the market. A lot of Vietnamese brand names like Kinh Do or Vina Acecook have become familiar to Cambodian consumers.
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