Thursday, December 17, 2009

"Cigarettes kill," but don't tell smokers

Cigarettes kill, but don't tell him...Taking a deadly puff? (Photo: Reuters)
BEIJING, Dec. 14 (Xinhuanet) -- Study shows that warnings related to self-esteem were more effective than those indicating "cigarettes kill" in reducing smoking, according to media reports quoting the Journal of Experimental Social Psychology Monday.
Psychologists from the U.S., Switzerland and Germany conducted a small study and drew the conclusion that warnings such as "smoking makes you unattractive" or "smoking brings you and the people around you severe damage" do a better job in talking people out of their habit.
This worked especially well when people smoked to boost their self-esteem, such as young people who learned to smoke to become popular or fit in with their peers, the psychologists figured out.

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