Seven different types of Cambodian rattan-made products were brought into attention of participants of the launch and guests staying at the hotel where the launch took place. © Arnulf Köhncke / WWF
More than 220 workers are employed for processing rattan by eleven small and medium enterprises who together formed Cambodia's first Rattan Association in 2009. © Tep Asnarith / WWFWWF International
In the evening of Wednesday, 17th March, Cambodia’s most watched television channels Television of Kampuchea (TVK) and South-east Asia TV featured the launch of the first Field Guide to the Rattans of Cambodia in their primetime news programmes, while both radio and print press reported on the event the next day. The launch itself, organised on 17th March, was attended by more than 130 stakeholders from the Cambodian rattan sector including rattan collectors, processors, traders, small and medium entrepreneurs, Cambodian Government’s Forestry Administration, the General Department of Administration for Nature Conservation and Protection as well as WWF’s Rattan project and communications personnel. The event drew interest from Cambodia’s top 16 Khmer and English language press, all based in the capital of Phnom Penh.
Radio Australia aired the story twice via its large coverage network across Cambodia, first as a hot news and later as a feature story in its weekly programme on agricultural development and sustainable environmental practice.
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