17 June 2010Written by Sopheap Chak
Global Voices Online
Cambodians are also celebrating the 2010 World Cup in South Africa. Moto-taxi drivers, students, businesspeople, netizens, and even the Prime Minister are cheering for the Asian teams which are playing in the World Cup.
To attract more customers, bars have set-up big TV screens so that guests can enjoy watching the World Cup games. This is similar to how local business establishments often organize boxing matches to generate profit from sports fans.
“We have five screens and we hope to show every game. For every Tiger beer purchased we give a coupon, and five coupons gets you a commemorative World Cup shirt,” said Walkabout bar owner reported by the Phnom Penh Post.
At the same time, the World Cup also influenced much online coverage among Cambodian football fans. With the 2010 World Cup logo on his facebook profile picture, Sokhom Chheang keeps posting the match results and is happily cheering for winning Asian teams like South Korea and Japan.
No comments:
Post a Comment