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| Beer girl serving in a beer garden (Photo: The Phnom Penh Post) |
By Elaine Moore
Financial Times
Every night, in one of Cambodia’s many open air restaurants, beer girls walk between tables of customers, topping up glasses and adding the huge chunks of ice Cambodians insist is dropped in their beer.
In their short red dresses, decorated with the logo of the brand they sell, the girls are easy to pick out in the near-darkness of the open-air restaurants, and many are invited to sit at the tables and talk. The chat may be over-familiar but it is, on the whole, respectful.
Treatment of beer promotion girls in Cambodia has markedly improved in recent years as a result of a successful partnership between the government, local non-government organisations, funded in part by the UN, and The Beer Selling Industry Cambodia, which represents Heineken and Carlsberg among others.
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In their short red dresses, decorated with the logo of the brand they sell, the girls are easy to pick out in the near-darkness of the open-air restaurants, and many are invited to sit at the tables and talk. The chat may be over-familiar but it is, on the whole, respectful.
Treatment of beer promotion girls in Cambodia has markedly improved in recent years as a result of a successful partnership between the government, local non-government organisations, funded in part by the UN, and The Beer Selling Industry Cambodia, which represents Heineken and Carlsberg among others.
Please click here to read more...
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