Monday, December 13, 2010

Cambodia a new Hom Mali [rice] rival [to Thailand]

13/12/2010
WALAILAK KEERATIPIPATPONG
Bangkok Post

Thai Hom Mali rice could lose market share in Hong Kong to Cambodia, where premium fragrant rice sells at more competitive prices.

Hong Kong imports 220,000 to 230,000 tonnes, or 10% of the jasmine Hom Mali rice Thailand ships each year.

But the volume of Thai rice to the territory has been falling in recent years, as Cambodia offers lower prices by shipping out of ports in Vietnam, Thai exporters said.

"Cambodian fragrant rice sold in Hong Kong is very competitive at US$800 per tonne, lower than the $1,100 for Thai rice," said Charoen Laothamatas, the president of Uthai Produce, the country's leading Hom Mali exporter.

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