By A. Gaffar Peang-Meth
PACIFIC DAILY NEWS
As blue jays and cardinals compete for sunflower seeds in the feeders, and butterflies dart from flower to flower in my garden in my sleepy town in America's south, I dust off Malcolm Gladwell's "The Tipping Point, How Little Things Can Make a Big Difference.""The Tipping Point" is the biography of an idea: "Ideas and products and messages and behaviors spread just like viruses do." It refers to "that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire."
The book takes readers through the fascinating world of stories -- from Baltimore's syphilis epidemic, to children's shows "Sesame Street" and "Blue's Clues," to a high-tech company in Delaware in order to "answer two simple questions that lie at the heart of what we would like to accomplish as educators, parents, marketers, business people and policymakers."
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